Teifi Valley Motor Club Limited - TVMC

Lewis Hamilton

Wednesday 05 Mar 2014 [9:41]

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Motorsports Association

Lewis Hamilton and Sky Sports F1 support MSA road safety initiative

Mercedes AMG Petronas Formula One team driver Lewis Hamilton is backing a new initiative from the Motor Sports Association (MSA) designed to highlight key road safety messages among young people.

The governing body of UK motor sport is launching a film competition for young people that will use the motor sport theme to draw attention to important road safety issues. The campaign will receive further support from Sky Sports F1, which is helping to raise the initiative's profile via coverage in its award-winning programmes.

Road accidents are still the single biggest killer among 16- to-24-year-olds in the UK. The MSA project part of the Fédération Internationale de l'Automobile's (FIA) Action for Road Safety campaign aims to tackle this by creating engaging short films to highlight the '10 Golden Rules for Safer Motoring':

  • Buckle up
  • Respect the Highway Code
  • Obey the speed limit
  • Check tyre pressures
  • Drive sober
  • Protect children
  • Pay attention
  • Stop when tired
  • Wear a helmet (on two wheels)
  • Be courteous.

Working with the FIA, the MSA has created a special competition open to young people within schools, colleges and universities within two age categories 14 to 18 and 19 to 24 who are invited to create a short film of up to 90 seconds duration to bring to life one of the FIA's 10 Golden Rules.

The films will be judged by a panel of experts including 2008 F1 world champion Hamilton, Sky Sports F1 presenters and representatives from the MSA.

The winners will be announced during the British Grand Prix weekend (3-6 July), with the two winning teams joining Hamilton at Silverstone to receive a £2,000 prize for their educational establishment's film or media studies unit, plus a driving experience day at the Northamptonshire circuit. The winning films will be broadcast during Sky Sports F1's programming.

Meanwhile four runners-up (two per age category) will each receive a cash prize for their school/college/university and will be invited to attend a British motor sport event of their choice.

Ben Taylor, MSA Director of Development and Communications, said: "This competition provides an exciting opportunity to engage with young people in a very practical way and creates a fun but educational approach to the road safety message through the medium of motor sport. Due to the very nature of our sport, safety is absolutely paramount and developments in vehicle and venue design as well as driver safety equipment, largely through the great work of the FIA Institute, have become very significant.

"All motor sport competitors recognise that there is a time and a place for driving at speed or in competition and that is in a regulated and controlled environment at a track or similar motor sport venue. As a sport, we must encourage people to take responsibility for their own safety and that of other road users."

Details of how to enter the competition, including full Terms and Conditions, can be found on the MSA website:http://www.msauk.org/site/cms/newsarticle.asp?chapter=1&nid=1622

Editor's notes:

The Motor Sports Association (MSA) is the national governing body, responsible for the regulation and administration of four-wheeled motor sport in the UK. The MSA is a member of the world governing body, the Fédération Internationale de l'Automobile (FIA) and holds a seat on the World Motor Sport Council. The MSA represents 30,000 licence holders, 10,000 volunteer marshals and officials, more than 750 member clubs and issues permits for 5,000 motor sport events every year. As a result of its commitment to developing the sport, the MSA makes significant investment in the three elements of its Whole Sport Plan: 'Grow' targets an increase in participation levels, 'Sustain' invests in the infrastructure of the sport, its clubs and its people, and 'Excel' focuses on training future world champions and educating their peers.

The FIA Action for Road Safety campaign: Launched in support of the UN Decade of Action for Road Safety 2011-2020, FIA Action for Road Safety aims to help save the lives of five million people on the world's roads by the end of the decade. Since its launch, the campaign has been embraced by governments, stakeholder organisations and member clubs across the globe. It has also been endorsed by some of the world's biggest sporting names.

Release MSA14-006: 3 March 2014
For media information only. No regulatory value.

Issued by the Motor Sports Association, Motor Sports House, Riverside Park, Colnbrook, SL3 0HG
T: +44 (0)1753 765000 E: media@msauk.org

For all the latest MSA news and results visit the official website

 

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